Steve Finestone, MBA

Steve Finestone MBA

Adjunct Assistant Professor of Pharmaceutical and Healthcare Business


MBA, Cornell University

BA, MA, University of Pennsylvania


Founder and President, SZF Associates, a market research and consulting firm focused on new product research and promotion analytics for the pharmaceutical and bio-tech industry. Professor Finestone's research interests include portfolio analysis and management, customer segmentation and targeting, new product innovation, diffusion and differentiation, and promotion response and media optimization.

Contact Information

Mailing address: University of Sciences
600 South 43rd Street
Philadelphia, PA 19104-4495

s [dot] finestone [at] usciences [dot] edu